A Framework for Assessing the Role of Public Service Media Organizations in Countering Disinformation

Public service media (PSM) are widely acknowledged as part of the variety solutions to disinformation. The remit PSM, formed around values universality, equality, diversity, accuracy and quality, implies a responsibility fight disinformation by producing fact-based news content finding anti-disinformation solutions. In this article, we introduce framework for assessing how PSM organizations able counter in different contexts. Our normative provides triangulation contextual factors that determine role organization national environment, activities carried out expert assessments potential reduce impact is illustrated with analyses from Czech Republic (CZE), Finland, Spain United Kingdom (UK).